TAG Heuer brand shoot

There are times when jobs can come in relatively late in the day, as it was with this one. Tag Heuer had asked influencer marketing agency The Fifth and Jamie McCormack’s James & James production company to produce video content for them featuring Instagram influencers Sam Fane (AKA Seen Through Glass) and Melissa Holbrook-Akposoe (AKA Melissa’s Wardrobe). However, one week before the shoot Tag decided they needed stills photography captured alongside the video.

We shot at the amazing Duke of London, the car hub in Brentford home to an mighty array of vintage and classic cars. It just so happened that Sam had recently taken on a studio in a building in the same complex and had managed to negotiate us using DoL as a location for the shoot.

Jamie and his crew shot interview footage with Sam in the morning with me slotting in during breaks in filming to capture stills of him, with the same schedule applied to Melissa during the second half of the day.

I’d decided to bring my old-as-heck Mamiya C330 film camera to grab a few film shots alongside the digital images as I felt it would be a nice addition to the feel of what we were shooting. It seemed I wasn’t alone, as Jamie had also brought with him a Super 16mm camera for capturing film footage.

With a tight schedule laid out, I really had to maximise my opportunities to get a satisfactory amount of images during the day. Both Sam and Melissa were incredibly patient and hospitable in allowing me to get what I needed.

After the shoot, having narrowed down my selections that night I was told the next morning that the brand had decided to move forward the schedule of deliverables - they needed the first set of images by that afternoon. No biggy, eh.

The rest of that morning was spent sending edits over to Stefan at The Fifth for submitting to Tag for review and to do revisions. The brand were happy with both video and stills content and particularly pleased with how promptly we delivered the final footage and images.  

You can see more of the content here.

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