If you haven’t heard of Clubhouse, lemme put it to you in a nutshell… it’s the professional version of Houseparty. Clubhouse is a platform for people to converse in groups (or ‘rooms’ in this case) and a place in which networking happens in a very different way to LinkedIn.
At the time of writing this article, Clubhouse has more than 2 million users and it’s growing exponentially with every passing week.
There is a hunger for a fresh way for people to connect authentically
Yes, we’ve got the likes of LinkedIn, Facebook, Instagram and Twitter. But, Clubhouse is built on audio-only chatrooms, which provides the immediacy of a phone call without the self-consciousness (and need to be camera-ready) associated with being on a live video platform.
It is very addictive
I have spent entire days just having my phone logged into Clubhouse, because the conversations that are being had are so genuine and in many ways, insightful. You can log into rooms where there are experts in every possible field, ready to dispense their wisdom, advice and tips.
It has potential to be a new broadcast platform
Influencers and popular podcasters are already hosting rooms on the platform, and it’s not inconceivable that Clubhouse could add things to the app such as the ability to host live podcasts that can then be recorded and re-purposed for use on other social platforms. One Tiktok user I spoke to with 600k followers says he already spends more time on Clubhouse than Tiktok right now because he recognises how popular it could become, and has decided he wants to get in at early adopter stage to establish his presence.
This is not just for the GenZ or Millennial generation
The age range of users on Clubhouse is not purely confined to GenZ-ers or Millennials, and we’re seeing plenty of people establishing a following and influence who are in their 40s and 50s, such as venture capitalists, business coaches and successful entrepreneurs.
It has monetisation potential
Although there is no way for creators and influencers to monetise from Clubhouse yet, there is no doubt the app will look to build this in as soon as possible. Depending on how delivery of the Covid-19 vaccine goes, we could be moving about more freely in the latter half of 2021 and spending less time on our devices. However, with current restrictions in place across the world, our screen time isn’t letting up. Clubhouse is ideally placed as a platform to connect with like-minded people, have authentic conversations and share knowledge in a way that could keep us glued to our phones for some months to come.